Rosie Match
Both sides of the match, set in motion
Why I made this
Rosie helps families find people they can trust. Motion and flow are how an app earns that trust before a word is read.
I want to design at Rosie, so I spent time with the brand and the app and explored a few questions: how should the mark move, how should the product feel in the hand, and what do both sides of the marketplace see? For a service families lean on when they are stretched thin, none of that is decoration. It sets the emotional temperature: calm, present, ready to assist.
This is a self-initiated study, not commissioned work. It collects what I would bring to the first week: a motion behavior for the ROSIE mark, in-app principles for how the product should feel, a first-run flow for families, and a look at the other end of the match, what a Rosie Pro sees. Everything below is live and interactive, on Rosie's own brand.
The mark
One mark, six ways.
The ROSIE block-stack is built to come apart and back together. Six studies treat it as a living element: a hero splash that assembles and settles, a breathing O that signals everything's okay, a split-and-rejoin transition, swipe-to-reveal progression, and the letter grid doubling as a status board. One rule across all of them: magnetic snap, slight overshoot, no bounce.
The feel
How the app should move.
Past the mark, an app has a physics. I tuned one system, medium spring, high damping, low bounce, so motion reads humanized, not cartoonish, then applied it to the moments that matter on iOS. Six studies, from a Dynamic Island live activity to pull-to-refresh, document how Rosie could feel in the hand.
Onboarding flow
Five screens, three feelings: trust, ease, belonging.
The splash settles and shrinks into a persistent header, a rotating bench of Pros builds trust, a text thread replaces intake forms, and an orbital diagram shows the small vetted team that rotates around you. The sequence moves through three feelings: trust, then ease, then belonging.
Every pro,
hand-picked.
Background-checked. References called. Trained with our team before they meet your family.
No forms.
Just text us.
Tell us what you need, when, and where. We take it from there.
Your bench.
A small, vetted team that rotates around you. Each Pro brings what they're best at.
Rosie is ready
when you are.
Live updates from your bench appear right here.
The other side
What a Rosie Pro sees.
A match has two ends. This is the Pro's: a request comes in, they meet the family, the day arrives, they go live, and the week wraps up. The screen where the Pro taps "I'm on my way" is the same moment that drives the family's live activity, so both sides stay in sync.
The family photo stays fixed up top while the brief underneath scrolls.
Sessions is where the wrap lives. This week in order, Thursday still warm at the top, and Close out opens the receipt: Sarah’s ask arrives only here, so it lands, and red carries the money.
Reflection
What I'd test, and what I'd cut.
Motion is easy to overdo, especially in a showcase. On the job the first move is restraint: take these to a device, feel them under a thumb, and keep only the few that make Rosie calmer to use, not busier to watch. The breathing O and the damped, no-bounce settle are the ones I would defend; the rest earn their place by testing, not by looking good in a grid. Mostly, this is me raising my hand. I would love to work out the real answers with your team.